No, really. Stop it.
I don’t need flashy graphics, scary music and breathless reporters. I don’t need to “Find out after the commercial break!!â€
I don’t want you to be the first with your breaking news and speculations.
I *really* don’t want you to interview heartbroken relatives, shell-shocked neighbors and terrified kids.
Ever.
You don’t need to make this a human interest story. You don’t need to create false suspense.
It is a human interest story already. Anyone with a heart and a mind is already interested.
You don’t need to relate it to local people. What is local in the age of the internet? When we can watch our friends tweeting from lockdown? When we can read their fear in Facebook updates and see through their eyes on Instagram?